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Research papers

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: John A. Samuels
August 1, 1998
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Citation

Samuels, J. A. (1998a, August 01). From CAPI to HAPPI . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi-


Research papers

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: John A. Samuels
September 1, 1994
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Citation

Samuels, J. A. (1994a, September 01). From CAPI to HAPPI. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi